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Celebrate Pride in London

With June in full swing, London's West End is adorned with vibrant rainbow colours

Discover a pop of colour decorating the skies of Piccadilly, with 'Rainbow Flags' by artist Adham Faramawy. Groove to DJ beats at the W London, and snap a selfie at St Martins Lane Hotel's new Pride telephone box art installation.

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Rainbow Flags

Take a stroll down Piccadilly and marvel at the vibrant new flags decorating the skyline. Created by RA Schools graduate Adham Faramawy, these colourful 'Rainbow Flags' celebrate LGBTQ+ diversity with stunning colour hues.

Thousands will march under these flags over the weekend which serves as the perfect backdrop for London's Pride parade, celebrating love and diversity.

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Let's raise a glass to Pride! Here are some of the best spots to celebrate.

Sip on The Alchemist's 'Martini-In-A-Bottle'—25p from each supports AKT charity, raising £84,259 so far. At Joshua's Tavern, try the 171 Sour with Portobello Road No. 171 gin, lemon, basil, and cucumber bitters. Enjoy St Martins Lane Hotel's Pride cocktail on their Summer Terrace, benefiting The Mosaic Trust. Hard Rock Cafe offers a new Pride cocktail supporting Hard Rock Heals through music. Visit Empire Casino's Icon Balcony Bar for the 'Karma Chameleon'—50% of proceeds supports Pride in London.

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What's on

W London

Party 'til 2 AM at the W London! They've teamed up with OUTHAUS for an epic Pride celebration filled with drag shows and DJ beats.

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The Crystal Maze

Step into The Crystal Maze—a wild 75-minute adventure for ages 9 and up! Rack up points in the Crystal Dome during this Pride-themed adventure. Grab your pals for a joyous celebration of fun and games.

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Hard Rock Cafe

Get into the Pride spirit at the Rock Shop. Find tees, tanks, pins, and more while grooving to DJ beats and catching glitter artists. Plus... don’t miss the fabulous drag queens joining in the fun.

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