Discover Leicester Square


Global icon, cultural hub, entertainment epicentre. Leicester Square exists to entertain.

Known throughout the world as the beating heart of London’s West End, the square and surrounding area welcomes over 2.5 million visitors each week. Visitors can experience some of the best shows and theatres in the city as well as over 52 star-studded red carpet film premieres each year. Some of the largest children’s stores on the planet make for unforgettable family days-out. Combine all this with the glitz and glamour of the greatest casinos, clubs, hotels and restaurants.

For nearly 400 years, Leicester Square has always been a space for the public.

In 1631 the 2nd Earl of Leicester started construction of a large residence which included a large square open to the public in 1750. Leicester House was demolished in 1792 but over history welcomed other notable figures including The Prince of Wales, William Hogarth and Sir Isaac Newton. In the 19th century theatres moved in along with hotels, museums and exhibition centres, becoming a popular attraction for locals and visitors.

Throughout the 20th century the area became known for its opulent hotels, audacious casinos, grand theatres and music entertainment venues. The 1960s saw the likes of Rolling Stones, Sex Pistols, The Who and The Clash play early gigs at the legendary Cavern in the Town – now Leicester Square Theatre. In 2012 the square was renovated to coincide with the London Olympic and Paralympic Games and today the square continues to evolve and make history with ever bigger and bolder attractions.

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