Celebrate Pride in Leicester Square
Leicester Square marks Pride with a vibrant mix of art, music, and culture.
Get ready to march through the West End, dance the night away, or simply soak up the electric Pride atmosphere in one of London’s most iconic neighbourhoods.
W London
This Pride season, W London is bringing bold energy and big heart to Leicester Square with a week of events celebrating queer art, music, and activism.
In partnership with Queer Britain, Club Stamina, and Sounds Queer, the W London is hosting an exciting mix of exhibitions, live music, and powerful conversations – all shining a light on LGBTQ+ voices past and present.
Highlights include:
‘We Are Queer Britain’ Exhibition
18 June – 7 July | W Lounge
150+ years of LGBTQ+ history told through stunning photography, in partnership with Queer Britain.
Panel: Activism & Social Change
2 July, 6PM | Perception Bar
Hear from queer trailblazers including Lisa Power MBE and Lewis Corner. Limited spots – book ahead!
Sounds Queer: AMPLIFIED
4 July, 7PM | Perception Bar
Live sets by LGBTQIA+ artists in a Pride-edition of W London’s signature music night. Free entry via guest list.
Club Stamina Takeover
5 July, 6PM | Perception Bar
One of London’s hottest queer nights brings dance, freedom and fierce energy to W London for one night only.
Hard Rock Cafe Piccadilly Circus
Celebrate Pride in style with Hard Rock’s Love Out Loud Lunch on Saturday 5 July — a vibrant afternoon of great food, flowing drinks and fabulous drag entertainment, just steps from the parade.
Two ways to experience the lunch:
Sip & Slay – £34.95
Includes a 2-hour table, welcome cocktail, and a set menu with dishes like the Original Legendary Burger and Twisted Mac & Cheese.
Sip & Slay VIP – £75.95
All the above, plus extra menu options, bottomless prosecco, and a photo booth print to take home.
Explore the new Pride merchandise line in the Rock Shop, including t-shirts, hoodies, water bottles, and a limited-edition pin.
Crystal Maze LIVE Experience
Celebrate Pride with a colourful twist at Crystal Maze LIVE Experience London. Step into the bar’s vibrant Pride installation — perfect for photos, selfies, and soaking up the spirit of the season. Coming soon: a glowing LED rainbow selfie point.
Enjoy 2-for-1 Cocktails
From 6pm to 8pm, head to Figaro’s Bar for a special Pride cocktail offer. Whether you're pre-Maze, post-Maze, or just stopping by, everyone’s welcome — no ticket needed. Just ask the team for a bar voucher.
Supporting the LGBTQ+ Community
Crystal Maze is supporting the Mosaic Trust London, helping to empower and educate LGBT+ youth.
St Martins Lane London
St Martins Lane London is celebrating Pride 2025 with Exhibit With Pride, a vibrant new art installation by queer textile artist Davey Powell, in partnership with Queer Art Hub.
The hotel lobby has been transformed into a colourful gallery featuring four of Powell’s joyful and deeply personal textile works, each celebrating queer identity, resilience, and self-expression.
Stop by this Pride Month to explore the artwork, discover the story behind it, and even take a piece home with you.