Build-A-Bear Workshop has opened a new London experience inside Hard Rock Cafe
Visitors to Piccadilly Circus will be able to create their own teddy bears and shop exclusive London-themed merchandise at the new location.
Build-A-Bear Workshop has opened its popular make-your-own teddy bear experience inside Hard Rock Cafe in Piccadilly Circus.
The new location marks the first retail partnership of its kind for Hard Rock Cafe, combining Build-A-Bear’s interactive toy-making experience with the restaurant chain’s famous music-inspired atmosphere.
Visitors will be able to create their own furry friends before sitting down for a meal, offering families, tourists and teddy bear enthusiasts a new way to enjoy a visit to central London.
To celebrate the opening, Build-A-Bear will launch a range of exclusive merchandise inspired by Hard Rock Cafe London. The collection will include miniature versions of the restaurant’s iconic London Classic T-shirt and hoodie, designed for teddy bears to wear.
Customers will also be able to purchase a commemorative pin set featuring a traditional collector pin alongside a miniature version sized for a bear.
Opening hours are:
- Monday to Friday: 9am to 10pm
- Saturday: 9am to 11pm
- Sunday: 9am to 10pm