What's OnHBO UK Launch
Get ready, HBO Max is coming to the UK, and to celebrate, Piccadilly Circus and Leicester Square are being transformed into the ultimate playground for TV and film fans. From iconic sets to unforgettable food, this is your chance to step inside the shows everyone’s talking about.
- Dates 24/03/2026 - 26/03/2026
- Location Piccadilly Circus, London, UK
- Price Free
For the first time ever, audiences in the UK and Ireland will be able to stream content from HBO, Warner Bros. Pictures, Warner Bros. Television, DC Studios and Max Originals, all in one place on HBO Max from Thursday 26 March.
THE HBO FOOD TRUCK
Swing by the specially branded HBO Max food truck on Tuesday 24 March and treat yourself to a menu inspired by your favourite shows. Choose from:
- Saxon’s Smoothies – inspired by Saxon’s Ratcliff’s near fatal obsession with smoothies and protein shakes.
- Carmela’s Ziti – rich, cheesy pasta straight out of The Sopranos
- Phoebe’s Cookies – the “secret” recipe every FRIENDS fan knows
- Rhaenyra’s Dragon Eggs – chocolate treats just in time for Easter
Whilst you queue, Harry Potter fans can snap a magical photo moment by the statue!
FRIENDS TAKEOVER
Could this be any more iconic?
The world-famous FRIENDS sofa is popping up at Piccadilly Fountain, complete with live performances happening every hour on Tuesday 24 March and Thursday 26 March.
Take a selfie next to that iconic orange sofa and enjoy performances to the theme tune we all know and love!
BELOW THE LIGHTS
A one-of-a-kind immersive experience can be found in the heart of Piccadilly Circus. Inside, fan will be able to:
- Check in to The White Lotus
- Step into an unforgettable FRIENDS moment
- Enter the wizarding world of Harry Potter
- Explore House of the Dragon up close
- Relive Sex and the City
- Survive The Last of Us
Plus:
- See real props and costumes from Batman, The Conjuring, and Beetlejuice Beetlejuice
- Experience a projection-mapped journey into Superman’s Fortress of Solitude
- Step into a TNT Sports studio and try your hand as a presenter
Will you be visiting? Don't forget to snap your visit and tag us on @Discoverlsq.
Red Square
The tube journey on the Piccadilly line between Leicester Square and Covent Garden is London’s shortest, travelling only 260 metres. It lasts only 45 seconds and at £29.81 per mile, is one of the worlds’ most expensive rail journeys – enough of an incentive to take the scenic route and walk.