What's OnPop-up: Interactive 4DX at Cineworld

Have you watched a 4DX film yet? It’s an experience you will not want to miss so try it before you buy it this Saturday in Leicester Square at Cineworld.To promote the new 4DX screen and refurbishment of the Cineworld cinema at the Empire, an interactive activation will be positioned on the North Terrace of Leicester Square, directly opposite the Cineworld Cinema at the Empire.A stage will be set up, and members of the public will be encouraged to sit in a moving chair, operated by a rodeo bull mechanism, where you are invited to try out the new 4DX elements – water, mist, wind and movement for one minute.The person keeping hold of the popcorn for the longest time will win a prize.#DiscoverLSQVisit the Cineworld website.